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卖家收到产品侵权邮件怎么办?亚马逊侵权解决办法

创建时间:2021-07-08 05:33 浏览量:1950 收藏

卖家收到产品侵权邮件怎么办?在亚马逊运营过程中,不论你是新手卖家还是专业卖家,时常会遇到产品侵权的问题,侵权投诉邮件很多时候毫无预兆的随之而来。卖家都知道亚马逊对于侵权投诉处理非常严格,一旦被投诉的话,轻则,收到警告信,让你下架产品;重则,直接取消你的销售权限,甚至封号。

亚马逊侵权常见类型:

1、商标权:卖家未取得产品品牌官方的正规授权,发布产品时,擅自把对方的商标或logo放在自己的 listing 中;另外一种情况就是卖家直接跟卖已注册商标的 listing。

2、盗用产品描述:卖家直接照搬其他卖家的listing标题,盗用图片、五行特性、产品描述、Search Term 关键词等信息。

3、发明专利权:某个产品拥有发明专利权,未经允许不可以擅自生产销售,也就是指仿冒品。

4、著作权:一般涉及到产品外观设计和版权方面的侵权。产品外观设计方面指的是产品的形状、图案、色彩等方面极为相似,简单来讲就是长得像,只要有 60% 以上的相识投诉侵权就会被处罚。其重灾区在卡通图案上,比如,最近就有不少卖家因为龙猫图案的侵权而导致账号受限。

另外在版权方面,涉及较多的是书籍、影视作品等类目的产品,这些产品未经授权进行销售,都属于侵权行为。

亚马逊店铺侵权

亚马逊店铺收到侵权邮件怎么处理?

一般亚马逊平台认定店铺侵权后,卖家会收到侵权邮件。政策情况下卖家收到侵权邮件后有三种处理方法。

第一种:和解

和解主要是在店铺已经被查证属于侵权的情况下,这个时候卖家可以及时与知识产权所有人联系,达成庭外和解,或通过法院裁定赔偿金。如果联系对方无回复的情况下,建议就要多发几次邮件给对方,而且保存每一次的发送记录进行收集,如对方依旧没有回复,可以直接向平台申诉让平台进行裁决。若跟对方沟通洽谈和解赔偿金时,对方出现和解条件过于苛刻、和解金额过高,可考虑进行上诉至法院,法院可能会将赔偿金降至合理金额。

第二种:应诉

如卖家确定或查证自己没有侵权或侵权不成立的情况下。应当及时委托在美当地的律师进行侵权分析并采取应诉措施,以减少中间案件处理的周期和耽搁。

第三种:置之不理

这种情况一般新手卖家或店铺价值比较低的时候用得比较多,或被冻结资金金额也不高而选择不理会投诉、不进行和解、也不进行应诉。这里要注意了:被冻结的资金账户和侵权店铺都不建议再继续使用。美国法院的判决令有效期是10年,期满后也可以重新备案。换句话说,如果卖家继续经营涉案店铺,即便日后没有出现再侵权的情况,原告在若干年后还是可以再找卖家索赔。而且还有可能被列入黑名单、禁止入境美国、依法查封被告发往美国的货物等更严重的惩罚!

亚马逊店铺侵权

亚马逊店铺收到侵权邮件申诉模板

若投诉邮件中并无提及侵权具体原因, 那么, 首先你要做的事便是按照Amazon官方要求-先联系投诉方,并抄送Amazon官方, 要求对方告知侵权原由, 并进行友好协商。

联系邮件模板如下:

Dear Sirs,

I am XXXX, Amazon seller of the ASIN:XXXXXXXXXX. We are informed that this product infringes your intellectualproperty right.

First of all, I apologize for that if wedid. When we received the infringement notice, we immediately check thelisting. As you can see, we have our owner brand, thus, we are not sure whatkind of intellectual right we infringed, we hope you can tell us. And wesincerely hope to solve this in an amicable way. If we did infringed yourproperty right, we promise not to do that again.

We are waiting for your soon reply.

Sincerely,

XXXXXX (署名)

On behalf of XXXX(店铺名)

如果侵权通知的邮件中明确指出是版权或外观专利、发明专利侵权时,可以通过联系人的邮箱后缀找到投诉方的公司信息,然后再去查询该公司名下的版权和专利情况。

然后再开始写邮件给投诉方。

联系邮件模板如下:

Dear Sirs,

I am XXXX, Amazon seller of the ASIN:XXXXXXXXXX. We are informed that this product infringes your design patent(copyright/ invention patent).

First of all, I apologize if we infringedyour right . When we received the infringement notice, we immediately removethe listing and we will not sell the product of your design. And we sincerelyhope to solve this in an amicable way. Now our store have been blocked byAmazon because we infringes your design patent. We hope you can understand thatwe do not know this product has a design patent. If we know, we would not dothat. And now Amazon will not unblock our store until you remove the complain.We are a seller of good faith, and we hope you can remove your complaint later.We promise we carefully check all our products before selling, and won’t makethe same mistake again.

We are waiting for your soon reply.

Sincerely,

XXXXXX (署名)

On behalf of XXXX(店铺名)

联系后, 对方若不予以回应,那就多联系几次, 每天联系一次, 并保留联系邮件证据,表明我们是积极主动并十分诚恳地处理此案件的态度。

如果多次联系后仍然无果,那么便可以带着已多次联系投诉方无果的邮件证据, 再次向Amazon发送邮件,表明我们根据分析,并无侵权行为, 并且在多次联系投诉方后,对方不予以回应,

我们是十分尊重知识产权的,我们有自己的商标与专利,我们的商标号是:XXXX,我们的专利号是:XXXX,如果我们侵权了,我们会十分主动积极地去处理,但是若我们并无侵权,我们也不接受不合理的处罚。

联系邮件模板如下:

Dear Amazon seller support team,

We got a infringement notice on xxxxxx(日期), theASIN: xxxxxxxxx, and we have contacted the holder immediately, but several dayspassed, we have sent e-mails to the complainant for many times, but no replyfrom them.

For the ASIN: xxxxxxxx, we sold under ourown brand: XXXX (REG. NO. XXXXXXX), besides, we are sure that the pictures ofthe listing are ours. If the complainant has a design or invention patent, wehope you can tell us the detail information about that. We fully respect allthe property intellectual rights, but now no one is sure that we have infringedthe complainant’s IP right and our listing was removed and the store wasblocked because of such a unreasonable complain. It is so unfair for us. Herewe sincerely hope Amazon can contact the complainant and require them to replyour e-mail, or let them provide their intellectual property right information.And if the complainant did not offer any active intellectual property rightproof, we hope Amazon can unblock our store.

Look forward to your reply soon.

Sincerely,

XXX (署名)

On behalf of XXXX(店铺名)

Part4. 确认侵权原由并进行申诉

在确认侵权原由后,且判断我们是真实存在侵权行为,那么我们要开始重新审视自己所有的Listing是否还存在类似侵权可能性,

把存在侵权可能性的Listing都进行下架处理后,再写邮件给亚马逊进行申诉,申诉态度需要诚恳,表明自己是个菜鸟,并且下不为例,不会再犯以及后续的改善方案等等。

申诉邮件模板如下:

Dear Amazon,

Thank you very much for giving me a chanceto appeal the removal of our Amazon selling privileges .Please see ourfollowing information.

Our selling privileges has been removed byAmazon on XXXXX(日期), for some of our listings violated related Amazonpolicies,especially infringed intellectual property rights.

First we apologize for our wrong behaviour.We will carefully read related Amazon policies before we build new listings,and we will not sell any products that infringe other intellectual propertyright.

We are new seller on Amazon, but we hope wecan have chance to provide selling service on Amazon, we will do our best to bea good faith seller.

We hope Amazon can give me a chance again.If there’s any other information you need, please feel free to contact us.

Look forward to your reply soon.

Sincerely,

XXX (署名)

On behalf of XXXX(店铺名)

若并不存在侵权行为, 那么我们便要据理力争了,通过分析对方的投诉邮件,投诉原因, 分析我们并不侵权的证据,并提交给Amazon官方,态度可以强硬一点,

但是不要过多的专业术语,Amazon毕竟不是专业的知识产权审判机构,过多的专业术语会让Amazon无法理解, 并且让你继续和投诉方联系。

申诉邮件模板如下:

Dear Amazon seller support team,

We got a infringement notice on xxxxxx(日期), theASIN: xxxxxxxxx, and we have contacted the holder immediately, but several dayspassed, we have sent e-mails to the complainant for many times, but no replyfrom them. Seen the attachments, proof of our contacting records with thecomplainant.

For the ASIN: xxxxxxxx, we sold under ourown brand: XXXX (REG. NO. XXXXXXX). Besides, we are sure that the pictures ofthe listing are ours. Furthermore, we have design patent as well, its designpatent number is xxxxxxx. And we attach our trademark and design patentcertificates.

We trust ourselves did not infringe anyone’s IP right, and the complain is unreasonable, we hope Amazon can recoverour Amazon selling privileges immediately.

If there’s any other information you need,please feel free to contact us.

Look forward to your reply soon.

Sincerely,

XXX (署名)

On behalf of XXXX(店铺名)

作为亚马逊卖家,凡是不着急,一步一步从选品开始做起,最大程度避规产品侵权问题,相信自己一定会有所收获的。

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